Jody Fitzpatrick
Below you’ll find a decent list of niches you can get yourself into in the retail and e-commerce space. Some are saturated, others are not, if you decide to jump into a Parent Niche be prepared for a lot more hurdles in getting traction, focusing on sub-niches or micro-niches might be best if you are just beginning, but do be careful, some micro-niches are incredibly competitive.
| Niche | Sub-niche | micro-niche |
|---|---|---|
| Fashion/Apparel | Clothing | Men’s Clothing, Women’s Clothing, Kids’ Clothing |
| Accessories | Handbags, Shoes, Jewelry | |
| Beauty | Makeup, Skincare, Fragrances | |
| Sportswear | Athleisure, Activewear, Swimwear | |
| Home and Kitchen | Home Decor | Wall Art, Decorative Accents, Rugs |
| Furniture | Living Room, Bedroom, Dining | |
| Kitchenware | Cookware, Utensils, Small Appliances | |
| Bedding and Bath | Bed Linens, Towels, Shower Curtains | |
| Electronics | Computers and Accessories | Laptops, Desktops, Peripherals |
| Mobile and Tablets | Smartphones, Tablets, Accessories | |
| Home Entertainment | TVs, Speakers, Gaming Consoles | |
| Cameras and Photography | DSLRs, Action Cameras, Lenses | |
| Health and Wellness | Vitamins and Supplements | Multivitamins, Minerals, Herbal |
| Fitness Equipment | Treadmills, Weights, Yoga Mats | |
| Personal Care | Skincare, Haircare, Oral Hygiene | |
| Sports Nutrition | Protein Powders, Energy Bars, Drinks | |
| Sports and Fitness | Gym and Exercise Equipment | Dumbbells, Resistance Bands, Treadmills |
| Activewear | Sports Bras, Leggings, Shorts | |
| Outdoor Sports | Camping, Hiking, Cycling | |
| Team Sports | Soccer, Basketball, Baseball | |
| Toys and Games | Action Figures and Playsets | Superheroes, Dolls, Playhouses |
| Board Games | Strategy Games, Family Games, Trivia | |
| Puzzles | Jigsaw Puzzles, Brain Teasers | |
| Outdoor Toys | Bikes, Scooters, Water Play | |
| Books and Media | Fiction | Mystery, Romance, Science Fiction |
| Non-Fiction | Biographies, Self-Help, History | |
| Children’s Books | Picture Books, Chapter Books, Board Books | |
| Magazines and Newspapers | Fashion, News, Lifestyle | |
| Automotive and Tools | Auto Parts and Accessories | Tires, Batteries, Car Care |
| Tools and Equipment | Power Tools, Hand Tools, Tool Storage | |
| Car Electronics | GPS, Car Audio, Dash Cams | |
| Motorcycle Gear and Accessories | Helmets, Riding Jackets, Gloves | |
| Baby and Maternity | Diapers and Wipes | Disposable Diapers, Baby Wipes |
| Baby Gear | Strollers, Car Seats, High Chairs | |
| Nursing and Feeding | Bottles, Breast Pumps, Bibs | |
| Maternity Clothing | Tops, Dresses, Pants | |
| Pet Supplies | Dog Supplies | Food, Collars, Beds |
| Cat Supplies | Litter, Toys, Scratching Posts | |
| Bird Supplies | Cages, Perches, Feeders | |
| Fish Supplies | Aquariums, Filters, Fish Food | |
| Jewelry and Accessories | Fine Jewelry | Rings, Necklaces, Earrings |
| Fashion Jewelry | Bracelets, Anklets, Statement Pieces | |
| Watches | Analog, Digital, Smartwatches | |
| Sunglasses and Eyewear | Sunglasses, Prescription Glasses | |
| Office Supplies | Writing Instruments | Pens, Pencils, Highlighters |
| Paper Products | Notebooks, Sticky Notes, Envelopes | |
| Desk Accessories | Organizers, Staplers, Desk Lamps | |
| Office Electronics | Printers, Scanners, Shredders | |
| Home Decor and Furniture | Wall Art | Paintings, Posters, Wall Decals |
| Decorative Accents | Vases, Figurines, Candles | |
| Rugs | Area Rugs, Runners, Doormats | |
| Lighting | Lamps, Chandeliers, Ceiling Lights | |
| Outdoor and Garden | Outdoor Furniture | Patio Sets, Hammocks, Lounge Chairs |
| Gardening Supplies | Seeds, Planters, Tools | |
| BBQ and Grilling | Grills, Smokers, BBQ Tools | |
| Outdoor Decor | Garden Statues, Wind Chimes, Flags | |
| Food and Beverages | Snacks and Candy | Chips, Chocolate, Gummies |
| Beverages | Coffee, Tea, Energy Drinks | |
| Cooking Essentials | Spices, Oils, Baking Ingredients | |
| Gourmet Food | Cheese, Chocolates, Truffles | |
| Art and Crafts | Painting and Drawing | Acrylic Paints, Sketchbooks, Canvases |
| Scrapbooking | Paper, Stickers, Adhesives | |
| Sewing and Fabric | Sewing Machines, Fabrics, Threads | |
| Craft Supplies | Beads, Ribbons, Glues | |
| Party Supplies | Decorations | Balloons, Banners, Tablecloths |
| Tableware | Plates, Cups, Utensils | |
| Party Favors | Gift Bags, Treat Boxes, Piñatas | |
| Costumes | Halloween Costumes, Cosplay Outfits | |
| Musical Instruments | Guitars and Basses | Electric Guitars, Acoustic Guitars |
| Keyboards and Pianos | Digital Keyboards, Grand Pianos | |
| Drums and Percussion | Drum Sets, Cajons, Bongos | |
| Wind Instruments | Flutes, Saxophones, Trumpets | |
| Specialty and Niche Products | Personalized Gifts | Customized Jewelry, Engraved Items |
| Handmade Products | Artisan Crafts, Hand-Knit Items | |
| Sustainable Products | Eco-Friendly Cleaning, Upcycled Goods | |
| Ethnic and Cultural Items | Traditional Clothing, Decor | |
| Luxury Goods | Designer Fashion | Luxury Clothing, Accessories |
| High-End Watches | Luxury Watches, Fine Timepieces | |
| Luxury Handbags | Designer Handbags, Clutches | |
| Luxury Beauty | High-End Skincare, Fragrances | |
| Subscription Boxes | Beauty and Grooming | Makeup Subscription, Shaving Kits |
| Lifestyle and Wellness | Fitness Boxes, Self-Care | |
| Food and Snacks | Snack Boxes, Gourmet Treats | |
| Book and Magazine | Mystery Books, Literary Journals | |
| Vintage and Antique Items | Vintage Clothing | Retro Fashion, Vintage Accessories |
| Antique Furniture | Vintage Chairs, Tables, Cabinets | |
| Collectibles and Memorabilia | Coins, Stamps, Sports Memorabilia | |
| Vintage Toys | Classic Board Games, Retro Action Figures | |
| Handmade and Artisanal Products | Handmade Jewelry | Artisan Earrings, Handcrafted Necklaces |
| Handmade Home Decor | Handwoven Baskets, Ceramic Vases | |
| Handcrafted Furniture | Artisanal Tables, Chairs, Shelves | |
| Artisanal Beauty and Skincare | Natural Soaps, Botanical Lotions |
