Jody Fitzpatrick
Welcome to our Home Decor Niche Guide, today we are going to be looking at the home decor business niche and how we would approach making a new home decor website, step-by-step.
Choosing a niche is hard, but it doesn’t have to be, and this is exactly why we are creating this guide to give beginners an opportunity to make passive income by creating tiny little websites surrounding the niche.
In this guide, we focus on helping you build a home decor website from scratch and give you solid advice on how to create a home decor business in 2024.
Table of Contents
Introduction to this Guide
Welcome to the Niche Income Guide, Home Decor Edition.
Together we will break away from the fluff and give you insanely actionable ways to get started with the Home Decor niche.
Who is this Guide for?
This guide is for anyone who wants to take action, that’s it. If you can understand this document you should be able to make something out of it.
You’ll notice that this guide will contain links throughout, a lot of these links go to pages that will extend your knowledge on the subject, while others may be a product recommendation that will take you to their website.
What you’ll need
- Patience
- Desire to Learn
- Domain Name
- Web Hosting
Why use this guide?
This guide will help you understand how to do niche research, it’s universal. But it also has the advantage of giving you some solid information that you can use today, not tomorrow in starting a better future for yourself. Take it or leave it, but it’s on the table and it’s all you can eat.
Home Decor Niche Analysis
You should know that analysis paralysis is very real, this is why it’s important to only take the data you are about to see with a grain of salt. You can accept it or not, but just move forward. Don’t get caught up with the big numbers right away.
Remember everyone starts somewhere and your journey starts here with your new home decor niche website, lets go ahead and research some basic information about the home decor niche.
Is Home Decor a Fad
Home Decor is a well established industry reaching nearly $700 billion dollars in revenue in 2018 and is still growing, it’s expected that the home decor industry will pass the $1 trillion dollars mark by 2025, so it’s safe to say – that this is not a fad or a trend and it’s safe to consider this niche as a contender for your niche portfolio or even first website.
The home decoration niche is here to stay and is only growing in terms of revenue, next let’s take a look at how truly successful the home decor niche really is.
How successful is the home decor niche?
The Home Decor industry is a multi-billion dollar industry generating nearly $700 billion dollars in revenue in 2018 and predicted to swing over a trillion dollars in 2025, with that being said I would say that the home decor niche is very successful.
Biggest Competitors
- WayFair.com
- PotteryBarn.com
- Overstock.com
- Hayneedle.com
- HobbyLobby.com
- ScullyandScully.com
Keyword Research and Analysis
One of the most important steps in this guide is, doing effective keyword research and analysis.
Let’s talk about it.
Look I want to be very honest with you, when you are beginning there is going to be zero chance and I literally mean zero percent chance you are going to rank for ‘home decor’ on the first page when you are first starting. It’s not going to happen, and that’s okay.
To persevere we need to think differently in our approach and instead of going for heavy-hitting terms we are going for the terms that are always put on the shelf by the big boys because it has such little value to them, but for us, every visitor counts and a few here on this article and a few there adds up, and that’s exactly our goal.
Let’s look at some of the most competitive terms in this niche.
Let’s take a look at how we can niche down a bit to evade some of the competition.
Home Decor Sub-Niches and Micro-Niches
Going after the broad term “home decor” on your site is a good long-term goal, however, right now as we are beginning we are going to have to ask ourselves, what type of products out of the entire category do I enjoy working with the most.
Which one fits you the most?
I enjoy decorating the _______?
- Kitchen
- Living Room
- Dining Room
- Kids Room
- Hallway
- Garage
- Porch
- Basement
- Master Bedroom
- Guest Bedroom
- Man Caves
This list can be so much bigger – and that’s kinda the point, I’m sure you have some idea in your head right now, if you do write that idea down, you may need that idea later.
Once you have picked which area you enjoy the most you can now micro-niche it down.
You can do that by adding one more piece to your angle.
To give you some quick examples to get your juices flowing let’s think along the lines of.
Answer this question: Decorating a ______ for _________.
- Sports Fans
- Gamers
- Cat Lovers
- Car Lovers
- Spring
- Winter
- Fall
- Teens
- Minimalist (ha)
- Cheap
Just like the first list, we can go on and on, but for now, let’s end it with those. Get your brain thinking and write down some yourself, something that you truly enjoy doing. The more passion you can put behind it the higher of the chance you are going to succeed.
Choose what you are passionate about in this space, and go from there.
Home Decor Content Ideas
The sky is the limit when it comes to what you can do for content on your site.
- Create how-to tutorials
- Best of showcases
- Decorating on a budget
- Ugliest Decor Fails
Remember, home decor is a very visual subject so make sure you are implementing lots of images or videos into your content. The more visual content the better.
Headings to Attract Clicks
Here is a formula you can use to write your headlines. Sure, you can do what you want to when it comes to your titles, but remember our goal is to attract clicks.
Titles
- How to _______________ in/on __________________
- # Proven Ways to ______________________
- # Easy Steps to __________________ on _______________
- # Reasons You’re __________________________
Examples
- How to Decorate a Girls Room on a Budget
Home Decor Questions for Your Blog
One of the best ways to build trust and drive traffic to your blog is to answer questions that a reader might have about a product or service and in this case home decor.
If you need help finding questions to answer for your blog try using tools like Ahfrefs Keyword Generator, Answer the Public, SpyFu, SemRush, etc… A few of those are free, while others do have a subscription fee.
If you want to avoid signing up for an SEO tool you can always use Google to discover questions.
Try this query in Google: (“how” AND “can” AND “will” AND “does”) AND “home decor”
Pro-tip: Add the following to the query SITE:quora.com BEFORE the query
Home Decor Questions from Ahrefs
I highly recommend you to check out Ahref’s free tool for Keyword Research. While it has its limitations, it will still provide you with some of the better questions and keywords to consider for creating your content around.
| Keyword | Volume |
| what is my home decor style | 600 |
| where to buy home decor | 450 |
| how to start a home decor business | 250 |
| where to buy cheap home decor | 200 |
| where to shop for home decor | 150 |
| where to get cheap home decor | 150 |
| what color goes with navy blue home decor | 150 |
| what are the different home decor styles | 100 |
| how to find your home decor style | 100 |
| home is where the heart is wall decor | 90 |
| where to find cheap home decor | 80 |
| how to decor home with plants | 80 |
| what home decor style are you | 80 |
| where to buy wholesale home decor | 70 |
| how to start a home decor line | 70 |
| what is my home decor style quiz | 70 |
| where to sell home decor | 70 |
| where to buy home decor wholesale | 70 |
| where to get home decor | 60 |
| how to make home decor | 60 |
| how to figure out your home decor style | 50 |
| where to buy home decor near me | 50 |
| what is trending in home decor 2020? | 50 |
Answer the Public
| Suggestion | Modifier |
| home décor | |
| are home decor stores profitable | are |
| is home decor an art | are |
| what are home decor items | are |
| what are home decor styles | are |
| what are home decor trends for 2021 | are |
| what are home decor products | are |
| what are home decor | are |
| are rugs home decor | are |
| can home decor be a hobby | can |
| can home decor | can |
| milk can home decor | can |
| can am home decor | can |
| pepsi can home decor | can |
| aluminum can home decor | can |
| you can home decor | can |
| can you donate home decor to goodwill | can |
| how to home decor | how |
| how to home decor tips | how |
| how to home decor art | how |
| how to start home decor business | how |
| how to decor home with plants | how |
| how to design home decor | how |
| how to store home decor | how |
| how to decor home for cheap | how |
| what home decor is trending | what |
| what home decor is in for 2022 | what |
| what home decor style are you | what |
| what home decor style is in | what |
| what home decor colors are in for 2022 | what |
| what home decor is trending now | what |
| what home decor style is in for 2022 | what |
| what home decor sells most | what |
If you want the entire list you can click here to download it if it doesn’t work
Using Social Media to Find Content Ideas
Because the home decor niche is so visual it makes sense to go to visual platforms, and in this case we are going to take a look Pinterest. The idea is the same on other platforms, but I personally believe Pinterest is going to deliver the most inspiration for this niche.
How to Find the Best Home Decor Products
Finding great home decor products to promote plays a big part in our success. For one, if we pick a product that we love we can talk all day and night about it, content will just flow so much more naturally, and two, our self esteem is much higher when we are passionate about the topic, and our chances of success are much greater.
Just use the techniques was shown to you above about selecting a sub-niche to help narrow your focus if you are struggling to find unique product ideas.
Here are a few products and categories you should consider
- Art
- Bathroom
- Paintings
- Clocks
- Candles
- Candle Holders
- Pillows
- Throw Pillows
- Pillow Covers
- Rugs
- Lamps
- Vases
- Carpets
- Throw Rugs
- Curtains
- Mirrors
- Posters
- Flowers
- Furniture
Once again get your cogs turning, think about what type of content could you create from the list above? Sub-niche it down, or even micro-niche it if you have to – there is plenty of room in this industry and all you have to do is try something, anything, and see if it sticks.
Monetizing the Home Decor Niche
The great thing about the home decor niche is that it has plenty of options for monetization. The sky is pretty much the limit with its potential, just stick with producing great content and always be testing different ways of producing an income for your site.
Let’s take a look at how we can monetize the home decor.
How to Sell Home Decor Products
If you want to sell products as the business model of your blog you need to consider a few of the following questions to get you headed towards selecting the right platform to list and sell your products on.
- How much time do you have?
- If you don’t have a lot of time go with an established eCommerce platform.
- If you have a lot of time, consider using WordPress, the learning curve takes time but is worth it.
- How much money do you have
- If you don’t have a lot of money go for a cheaper solution, like WordPress.
- If you have a lot of money consider a premade solution that is done for you, think Shopify, Etsy.
- How fast do you want to get going and selling
- If you need it done fast, go with an established eCommerce platform.
- If you can wait, and want something custom the WordPress WooCommerce might be right for you.
Recommend Platforms to Sell Products
Believe me when I say this: the beginning is always the hardest, and picking a platform and getting started is the easy part. The hard part is taking beautiful pictures and writing creative and engaging content to convince them to buy.
- Etsy
- Shopify
- AmazonHandmade
- WooCommerce (Recommended for Techy People Only)
- StoreEnvy
- RubyLane
Some of these solutions can get costly with add-ons so make sure you understand what your goals are, for most people starting off with the basic solution and growing up from there is the best solution. Don’t get carried away with investing in technology that you have no one engaging with. However, once you start to see the growth it may be worth your time and money to spend on learning and implementing the extra add-ons.
Home Decor Affiliate Programs
If you plan on creating a content-driven site, affiliate programs are going to be one of the best ways you are going to be able to monetize your site.
Why use affiliate programs for home decor? If you are helping a user select the perfect decoration for their home, why not send them directly to the product for them to purchase? You accomplish a couple of goals by doing this, one you are able to give the reader what they want, and two you can earn a commission from the sale if they decided to buy.
Recommended Affiliate Programs:
- Hobby Lobby
- Etsy
- Pier1
- OverStock
- WayFair
- GladGrid
- Entrepreneur Decor
The affiliate programs listed above are the leaders in this industry, they are the most trusted brands in the home decor space and will allow you to drive a lot more trust into your recommendations.
Display Advertising w/ Publisher Networks
Display advertising is going to be another great avenue for you to monetize your blog.
We recommend the following display advertising companies to monetize your home decor blog.
Adsense is going to be the easiest to get into once you have established your website, the others will follow suit after you start to gain traction and start to pull in more visitors.
Promoting a Home Decor Website
Alright now that you have some content created for your home decor website it’s now time to start promoting it.
What’s the Best Way to Promote Your Content
Let’s be honest the best way to promote a home decor website is going to be through Platforms that allow you to deliver a visual message.
Consider platforms that allow you to use rich media
Media Marketing Strategy
How you market your niche website is totally up to you. You have plenty of free options that can help you reach a wider audience rather than just waiting for SEO to kick in, which can take months.
Focus on these social media sites:
- TikTok
- YouTube
Before we continue, I want to say one thing… remember life is hard and blogging is even harder. When you first start you are showing your content to a ghost town, so please do not get discouraged when you are promoting your content and not getting the feedback or engagement you were expecting.
Content Strategy
Produce authentic content and real-world examples of the product in use. If you can inspire someone to look at the product through a link either to your own product page or to an article where you talk about it more that links to several affiliate links containing the multitude of products that you have or are displaying in your content.
I can not stress enough how important creating content is. Always do your own research and never just copy and paste, be unique.
Pinterest Marketing
A social media platform that is dominated by women and visual content seekers.
Pinterest is a perfect platform to show unique and inspiring content. Decorate, take pictures and then share them to Pinterest. You can approach this from two angles and see which one you think will work the best, I’ll give my opinion of which one I believe will work the best below the choices.
- Link to a product page directly from Pinterest
- Link to a blog post featuring the different elements or products in the picture with honest reviews, and maybe an affiliate link or link directly to your own eCommerce store.
Well, I would certainly go for number two, to me that drives traffic and gives you several ways out for monetization and who knows you may be even brave enough to ask for an email and capture a possible lifelong customer if done correctly.
Facebook Marketing
Use Facebook to share helpful decoration ideas using the home decor products you are pushing.
This is short-form content that should lead to longer content, either in your article or to your YouTube video.
YouTube Marketing
Focus on long-form content here, think of DIY and other helpful tips.
The main goal is to educate viewers enough to convince them that you have a solution to their problem and this problem just happens to be they don’t have the right decorations on their wall and they need to decorate just like you, or at least inspire them to do similar.
Link out in your video to your eCommerce site or to an offer that leads to an affiliate sale.
TikTok Marketing
TikTok is so new, but I can see it working for this niche. Everyone likes to show off their decorations and TikTok gives a great opportunity to do just that.
TikTok Content is very simple, it’s 15 seconds to 3 minutes of content. Educate, Be funny, and link to lead offers for the products you are showing.
Conclusion
The Home Decor industry is a multi-billion dollar industry generating nearly $700 billion dollars in revenue and still growing.
There are so many opportunities if you know where to look and are patient.
But you have to be careful with picking a niche that is overcrowded, and extremely competitive.
Focus on finding a subniche or a micro niche within the industry.
Remember to be consistent with content and promotion.
