Picking a Profitable Niche

Hello and welcome to the Niche Income Guide. The goal is to teach you a step-by-step process on how to start a profitable content based website. In this lesson, we are going to look at how to pick a niche to base our content business around.

Action: Grab a sheet of paper and something to write with, you can use notepad or a text editor if you wish. When I first get started I prefer a hard copy of my ideas and thoughts.

Now, clear your mind.

Take a deep breath, and think about your passions. If you could do any activity in the world, what would it be?

Got an idea? Write it down. Need help picking a niche? Try this list of niches

More ideas come to mind? Great, write them down as well.

Do this for a solid 15-30 minutes.

For every idea that comes to mind that is a passion of yours right it down.

If you don’t have a lot of passions, or if you are drawing a blank, think about hobbies that you might be interested in pursing, write those down as well.

Once you have at least 5 or more ideas we can now screen them to see which of the ideas is going to work best for you.

Let’s start at the top of our list and work our way down using a simple screening technique.

If you answer YES to any of the bullets below, mark it out. Chances are it will be hard to make it work.

  • I have no interest in this topic.
  • I can’t find any products/services related to the topic.
  • YMYL – (Your Money, Your Life)
  • SEASONAL – ( eg. snowmobiles, swimming pools )

YMYL Explained a Bit More

Your money, your life. Google cares a lot about it. In fact, you stand little to no chance in ranking your website for topics that are related to that category.

You want to avoid picking a niche from that category.

Why does interest matter?

If you have no interest in a topic, most likely you are not going to stick around with it. Always go for a niche that you have some interest in, interest and passion will give your website the best chance at making it since you will be less likely to throw in the towel.


Seasonal content is exactly that, seasonal content. You will only receive your bulk of your traffic during a certain time period of the year.

When picking a niche you should go for “evergreen”, meaning a niche that people are interested in all year.

Tip: Hobby’s are one of the best topics to make your first niche websites around.

Check the trends

Now that you have a few niches marked out, lets check Google Trends.

Type your niche into the search box and see what data it returns.

Once we return a search, we want to look at the interest over time. Is it going up, or down? Is it fairly even?

The best way to analyze this is to draw an imaginary line from the start to the end. Is the line point up? Is it pointing down? Is the line flat?

Pointing up, is a good sign. It means the topic is trending up. It might not last, but a rising chart is a good sign.

Going down, bad sign. It means a loss of interest.

Flat line, typically means evergreen. Evergreen is great.

Becareful with huge spikes

This will also tell you how seasonal your niche is, if it is. Remember your first site should be evergreen.

Tip: If you are still having a hard time thinking of a niche head over to Google and search for “List of Hobbies” – You will get a massive list of topics you can write about.

Once you have analyzed your trends and have your niche narrowed down you can move onto the next step.

Another great indication, if a topic will work, is to examine the number of products and services around it.

If your topic has dedicated media to it, magazines, movies, YouTube channels, it could be a winner.

Final tips, thoughts, suggestions

Don’t over think it. Picking winners doesn’t always happen. Sometimes we do our analysis wrong other times we just get unlucky.

Make sure you are willing to invest the right amount of time into your niche, because believe me, it’s going to take time to get the ball rolling, but it will all be worth it in the end.

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